Our Weblog: Excerpts of Exports
Wednesday, October 22, 2008
Ten Reasons Why YOU Should Export
1. Reach a greater share of the market. You may be doing well in the domestic market but did you know that 95% of consumers live outside the U.S.?
2. The value of the dollar. It might not be a good time to travel abroad but it is a great time to export. First make sure that your products comply with the Made in America designation? Show the rest of the world what they were missing not having your products.
3. It is easier to do business internationally. Whether you communicate via e-mail or telephone, it costs practically nothing to get to know your international customer. Tools like VoIP are providing more options all the time. And you can test most for free for 30 days.
4. Marketing data is at your fingertips. With all the information there is on the Internet, you can learn about your competition abroad. Just make sure that the information is up-to-date
5. Growing middle class. While there is great opportunity to target more consumers worldwide, don’t assume that your domestic marketing plan is transferable. Careful planning is required. You need to be as serious about your export marketing plan as your domestic marketing plan. For more information, see the experts in exports.
6. Privatization of industry worldwide. You may have noticed that emerging markets are privatizing industry providing U.S. companies with opportunity.
7. Grow jobs right here in the U.S. Producing more=hiring more. You build your sales and the workforce for a healthier economy. Though a few years old, BNET makes the point.
8. Diversifying is smart. Why target a single economy when there is at least one other market abroad where your products will do well. For help on where to start, go the this website: Ready to Export.
9. Your competition is doing it. Your competition isn’t just domestic any longer. Combine losing market share and Reason #6 and you have two good reasons to check out exporting.
10.Exporting can open up a whole new world. EXPORT...SEE THE WORLD. YOU WILL BE GLAD YOU DID.