Our Weblog: Excerpts of Exports
Tuesday, September 11, 2007
Global Advertising
I love advertisements from around the world. I think they give you a good idea into the culture and thinking of peoples. So when I read about amazing advertisements in the Wall Street Journal, I had to have a look.
The advertisements are all incredibly creative. There are for profit and not profit ads; from MacDonalds, DHL and Mr. Clean to the Salvation Army, non-smoking campaigns and blood donations. All are quite effective.
I like the McDonalds ad; you don’t have to think about this one, the DHL because you do have to think about it and the visual action of the Cingular ad. Each of the non-profit ads is unique and memorable. Take a look.I think my favorite ads are the one for the Mini and the one for the Super Glue.
The Mini ad demonstrates the maneuverability of the car with a picture of a very small roundabout, a slalom course on the roadway and a curb hugging visual. While just arrows on the road it makes the point. Also I can’t see these pictures or think of a Mini without thinking of Basil Fawlty of Fawlty Towers. And who doesn’t love good old Basil Fawlty.
My other favorite ad is the one for the Super Glue. If you have ever have your car shooed, you know that there is no budging your vehicle. The same message in the Super Glue ad; it will stick if you use Super Glue. This visual will probably make you think twice before parking illegally.You can relate to these two ads.
The last great ad is the one for Miele vacuum. I’m from Albuquerque, NM where they have the largest hot air balloon festival every year in October. Having balloons flying over my house and having gone to many fests, this really caught my attention. I get the message.
About ten years ago, there was a great ad in the Sunday London Telegraph magazine section. The ad was for Audi (I think). It showed a picture of a highway with the two white stripes, exhaust from a car in the background and the Energizer bunny in the foreground in pieces having been run over. I loved the ad as I was sick of the bunny after 10+ years of his going and going and going. (I guess living in the Wild West has left me devoid of any sensitivity). But the British public was offended and due to the controversy it caused, the ad was pulled. And doesn’t that tell you about a culture.
But check out the website where you can find these ads. The address is below. Also check out another website. This site is brand new and not completely developed but it promises to be a great site. It is a travel website and it fits right in with my upcoming blog...Oh, the places you will go...when you export. Enjoy!
http://www.getitinwriting.biz/blog/2007/04/amazing-advertisements_678.html
http://letsgotraveltheworld.com/