OUR WEBLOG: EXCERPTS OF EXPORTS
Wednesday, July 11, 2007
New to Export
I have only known one company whose first export market was China. They admit to being very lucky in successfully exporting to this complicated market. China with its different languages, dialects, systems of government, and culture is difficult. However what makes their going into China so noteworthy is not their success there. After all China is a huge market. It is nearly unbelievable that they did so without making irrevocable mistakes.
Companies researching potential export markets, should investigate countries with the most similarities in language, culture, taste, life style. Countries that readily come to mind are Canada, where In-Compasse is representing SW companies at a taste testing in August, Australia and the U.K.
In spite of commonalities, don’t assume that Canadians or Brits are just like us.
Nor do they consider themselves to be.
What to do:
- Learn about the history
- Investigate how business is done
- Understand expressions but don’t necessarily use them
I just found different websites that can help you. Great stuff on the U.K. with walking maps, information on exhibitions and books on history. What I love the most is hearing different accents. There are definitions of expressions and explanations of pronunciations. This is one of the sites I visit when I need a dose of the Mother Country. I hope you find it worthwhile and fun.
http://www.collectbritain.co.uk/collections/dialects
If you love to eat and are traveling to Cornwall, other websites are
I don’t think they serve pie, mash and eels which is a dish from the East end of London. But if you are there, try some. I did.
All these websites are fun. And so is learning about where you’re going and where you want to do business. And who says you can’t have fun and make money at the same time. After all, I do.
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